The Challenge

• Background: Baileys CBD is a leading provider of high-quality CBD products for pets. They sought to enhance their brand visibility and foster a sense of community among their team and customers.
• Problem Statement: Baileys CBD needed custom t-shirts that would represent their brand and appeal to both their employees and loyal customers. The designs had to be stylish, comfortable, and reflective of the brand’s commitment to quality and pet wellness.

The Solution

• Strategy: We aimed to create custom t-shirts that not only looked great but also conveyed Baileys CBD’s brand values. The designs needed to be modern, engaging, and suitable for various occasions, from company events to casual wear. The designs had to match the vibe of their labels & packaging and website.
• Execution:
  • T-Shirt Design: Developed a series of t-shirts featuring the Baileys CBD logo and brand colors. The designs incorporated pet-themed graphics and slogans that resonate with the brand’s target audience.
  • Comfort and Style: Ensured that the t-shirts were made from high-quality, comfortable materials. The fit and style were carefully chosen to appeal to a wide range of customers.
  • Printing: Used premium printing techniques to ensure the longevity of the designs and maintain their vibrant appearance over time.

The Results

• Metrics and KPIs:
  • Enhanced brand visibility as team members and customers wore the apparel, leading to increased brand recognition in various settings.
  • Positive feedback from employees and customers regarding the comfort and design of the t-shirts.
  • Increased customer engagement on social media by 15%, with many users sharing photos of themselves in the custom apparel.

Key Takeaways

• Lessons Learned: Custom branded apparel can significantly boost brand visibility and foster a strong sense of community. High-quality, stylish designs are key to encouraging customers and employees to proudly wear and promote the brand.
• Impact on Brand: The successful design and production of Baileys CBD’s custom t-shirts have enhanced their brand presence, increased customer loyalty, and strengthened the sense of community around the brand.