The Challenge

• Background: Baileys CBD is a company specializing in high-quality CBD products for pets, including tinctures and soft chews.
• Problem Statement: Baileys CBD needed eye-catching and informative packaging to stand out in a competitive market. Their existing labels and packaging lacked uniformity and failed to effectively communicate the brand’s premium quality and benefits of their products.

The Solution

• Strategy: We developed a cohesive branding strategy focused on creating a unified look across all products. This involved designing labels, boxes, and pouches that were both visually appealing and informative, highlighting the natural ingredients and benefits of Baileys CBD products. They had to match the look and feel of their website as well.
• Execution:
  • Label Design: Created vibrant, pet-friendly designs that incorporated Baileys CBD’s brand colors and logo, ensuring easy identification and a premium look.
  • Packaging Design: Designed sturdy and attractive boxes and pouches for tinctures and soft chews, incorporating eco-friendly materials and clear, concise product information.
  • Printing: Utilized high-quality printing techniques to ensure the durability and visual appeal of the labels and packaging.

The Results

• Metrics and KPIs:
  • Increased product sales by 25% within the first two months of the new packaging launch.
  • Boosted customer engagement on social media by 40%, with many positive comments on the new packaging.
  • Improved brand recognition and customer trust, as evidenced by a 30% increase in repeat purchases.

Key Takeaways

• Lessons Learned: Effective and cohesive packaging design is crucial for brand differentiation and customer engagement in the pet CBD market.
• Impact on Brand: The successful redesign of Baileys CBD’s packaging has reinforced their brand’s position as a premium provider of pet CBD products and has significantly contributed to their market growth and customer loyalty.