The Challenge

• Background: Baileys CBD, a leading provider of premium CBD products for pets, needed an online presence that matched the quality and professionalism of their products.
• Problem Statement: Their existing website was outdated, lacked user-friendly navigation, and was not optimized for search engines, which resulted in low traffic and conversion rates.

The Solution

• Strategy: We set out to create a fully customized Shopify website that not only offered an intuitive shopping experience but also leveraged SEO best practices to enhance online visibility.
• Execution:
  • Website Redesign: Designed a modern, responsive website with a clean and engaging layout that reflects Baileys CBD’s brand identity.
  • Shopify Development: Developed the site on the Shopify platform, ensuring robust e-commerce functionality, seamless product management, and secure payment processing.
  • Customization: Implemented custom features to provide valuable content and boost engagement.
  • SEO Optimization: Conducted comprehensive keyword research and integrated on-page SEO techniques to improve search engine rankings. Created SEO-friendly content and optimized meta tags, alt texts, and URLs.

The Results

• Metrics and KPIs:
  • Increased website traffic by 30% within the first three months post-launch.
  • Improved search engine rankings, with the website appearing on the first page of Google search results for key terms related to pet CBD products.
  • Enhanced user experience, leading to a 20% increase in average session duration.
  • Boosted online sales by 25% due to improved site navigation, product visibility, and checkout process.

Key Takeaways

• Lessons Learned: A well-designed, user-friendly website with strong SEO foundations is critical for driving traffic and sales in the competitive pet CBD market.
• Impact on Brand: The successful redesign and optimization of Baileys CBD’s website have significantly enhanced their digital presence, leading to increased brand visibility, customer engagement, and revenue growth.