The Challenge

• Background: E.T. Farms is known for its high-quality solventless edibles and small batch solventless concentrates. They required new labels and packaging to effectively market their products and highlight their unique selling points.
• Problem Statement: E.T. Farms needed visually appealing and informative labels and pouches that would stand out on the shelves and convey the purity and quality of their solventless products.

The Solution

• Strategy: Our goal was to create cohesive and attractive labels and packaging that align with E.T. Farms’ brand values and appeal to their target audience. The designs needed to be both visually appealing and highly functional, providing clear information and ensuring product protection.
• Execution:
  • Label Design: Developed clean, modern labels that incorporate E.T. Farms’ brand colors, logo, and key product information. Ensured that the labels were easy to read and informative, highlighting the product benefits and usage instructions.
  • Packaging Design: Designed sturdy and attractive pouches that protect the product while enhancing shelf presence. The pouches were crafted using eco-friendly materials to align with the brand’s sustainability goals.
  • Compliance and Regulations: Ensured all labels and packaging met industry standards and regulatory requirements, including necessary disclaimers and nutritional information.
  • Printing: Used high-quality printing techniques to produce durable and vibrant labels and pouches that maintain their appearance over time.

The Results

• Metrics and KPIs:
  • Increased product sales by 25% within the first quarter of launching the new labels and packaging.
  • Improved customer satisfaction and trust, as reflected in positive feedback and reviews focused on the enhanced packaging design.
  • Enhanced brand recognition and market presence, leading to expanded retail partnerships and distribution channels.

Key Takeaways

• Lessons Learned: High-quality, cohesive labels and packaging are essential for standing out in the competitive cannabis market. Clear, attractive designs can significantly influence customer trust and purchasing decisions.
• Impact on Brand: The successful redesign and production of E.T. Farms’ labels and packaging have strengthened their brand identity and market position, contributing to increased sales and customer loyalty.