The Challenge

• Background: Feeling Frosty is renowned for producing high-quality, great-tasting solventless concentrates. The brand has won awards for their rosin and is well-known among solventless enthusiasts.
• Problem Statement: Feeling Frosty needed high-quality product photography to showcase the exceptional quality of their concentrates. The photos needed to include detailed macro shots to highlight the product texture and quality, as well as lifestyle shots to connect with their audience.

The Solution

• Strategy: Our goal was to deliver a comprehensive set of product photographs that would highlight the superior quality of Feeling Frosty’s concentrates. The images needed to be clear, detailed, and versatile for use across various marketing channels, including the website, social media, and print materials.
• Execution:
  • Macro Photography: Captured detailed macro shots to showcase the intricate textures and quality of the solventless concentrates. These images were designed to emphasize the purity and craftsmanship that go into each product.
  • Lifestyle Photography: Conducted lifestyle shoots to capture the products in natural, appealing settings. These images aimed to create a relatable and aspirational brand narrative, showing the products in use and connecting with the target audience.
  • Staging and Lighting: Used professional staging and lighting techniques to ensure the products were presented in the best possible light. Emphasized the textures, colors, and details that reflect the premium nature of the products.
  • Editing and Retouching: Performed meticulous editing and retouching to enhance the final images, ensuring they were crisp, vibrant, and free of imperfections.

The Results

• Metrics and KPIs:
  • Enhanced visual content across Feeling Frosty’s website and social media platforms, resulting in a 20% increase in user engagement.
  • Positive feedback from customers and industry peers on the high-quality and appealing product images.
  • Increased conversion rates attributed to the professional and attractive presentation of products.

Key Takeaways

• Lessons Learned: High-quality product photography is essential for effectively showcasing products and enhancing brand image. Detailed macro shots and relatable lifestyle images can significantly boost customer engagement and conversion rates.
• Impact on Brand: The successful photography project for Feeling Frosty has significantly enhanced their visual content, leading to increased brand engagement, higher conversion rates, and a stronger market presence.