The Challenge

• Background: Functional China is a unique brand founded by a talented artist who transforms antique china and vases into functional water pipes. The artist has been featured in High Times and other prominent cannabis publications.
• Problem Statement: Functional China needed a logo that would capture the vintage charm and English inspiration of their products. The logo needed to reflect the artistic and historical essence of the antique china used, while also appealing to the modern cannabis market.

The Solution

• Strategy: Our goal was to develop a logo that embodies the vintage and English-inspired aesthetics of Functional China. The design needed to be elegant, timeless, and reflective of the brand’s unique artistic approach.
• Execution:
  • Concept Development: Conducted extensive research on vintage English design elements and antique china patterns. Developed several logo concepts that integrate these elements with a modern twist.
  • Logo Design: Created a vintage-inspired logo that features classic English typography and ornate detailing. The logo was designed to evoke a sense of history and craftsmanship, while also being versatile enough for various branding materials.
  • Color Palette: Selected a color palette that reflects the traditional colors found in antique English china, including shades of blue, gold, and ivory.
  • Typography: Chose elegant, vintage-style typefaces that enhance the historical and artistic feel of the brand.

The Results

• Metrics and KPIs:
  • Successfully launched the new brand identity, receiving positive feedback from customers and industry peers.
  • Enhanced brand recognition and customer engagement, as evidenced by increased social media interactions and positive comments about the new logo.
  • Strengthened brand presence in the market, contributing to a 25% increase in product sales within the first quarter post-launch.

Key Takeaways

• Lessons Learned: A well-designed, vintage-inspired logo can significantly enhance brand recognition and customer trust. Integrating elements that reflect the historical and artistic nature of the products can create a strong and memorable brand identity.
• Impact on Brand: The successful development of Functional China’s brand identity has strengthened their market presence, increased customer engagement, and contributed to higher sales and brand loyalty.