The Challenge

• Background: Functional China is a unique brand founded by a talented artist who transforms antique china and vases into functional water pipes. The artist has been featured in High Times and other prominent cannabis publications.
• Problem Statement: Functional China needed cohesive and visually appealing marketing materials to enhance their brand presence at events and in everyday business interactions. The materials needed to reflect the vintage charm and English inspiration of their brand identity.

The Solution

• Strategy: Our goal was to create a suite of marketing materials that would reinforce Functional China’s brand identity and attract their target audience. This included designing a retractable banner stand, business cards, table cover, and stickers.
• Execution:
  • Retractable Banner Stand: Designed an eye-catching retractable banner stand that prominently features the Functional China logo, key product images, and vintage English design elements. The banner stand was created to attract attention at events and trade shows.
  • Business Cards: Created elegant business cards that incorporate Functional China’s brand colors, logo, and contact information. The cards were designed to leave a lasting impression during networking and business interactions.
  • Table Cover: Developed a branded table cover that provides a professional and inviting space at events. The table cover design included the brand logo, colors, and ornate detailing to reflect the vintage English theme.
  • Stickers: Created a variety of stickers featuring the Functional China logo and key branding elements. The stickers were designed to be used as promotional items and to enhance brand visibility.

The Results

• Metrics and KPIs:
  • Increased brand visibility and engagement at events, with a noticeable rise in booth traffic and customer interactions.
  • Positive feedback from customers and industry peers on the quality and attractiveness of the marketing materials.
  • Enhanced brand recognition and professional image, as evidenced by increased business card exchanges and follow-up inquiries.
  • Improved brand visibility and customer engagement through the use of promotional stickers.

Key Takeaways

• Lessons Learned: High-quality, cohesive marketing materials are essential for creating a strong brand presence and engaging customers at events and through everyday interactions. Professional and visually appealing designs can significantly enhance brand recognition and customer trust.
• Impact on Brand: The successful creation and deployment of Functional China’s marketing materials have strengthened their market presence, increased customer engagement, and contributed to higher sales and brand loyalty.