The Challenge

• Background: HeyerPower Wellness is a brand dedicated to promoting health and wellness through a variety of products, most of which contain CBD. The brand was founded by Gary Heyer, whose personal journey of overcoming cancer with the help of a healthy lifestyle and CBD serves as an inspiration.
• Problem Statement: HeyerPower Wellness needed visually appealing and informative labels and packaging to effectively market their products and convey their brand values. Their previous packaging did not adequately reflect the premium quality and health benefits of their products.

The Solution

• Strategy: Our objective was to create cohesive and attractive labels and packaging that align with HeyerPower Wellness’ brand values and appeal to health-conscious consumers. The designs needed to be visually appealing, informative, and reflect the brand’s commitment to quality and wellness.
• Execution:
  • Label Design: Developed clean, modern labels incorporating HeyerPower Wellness’ brand colors, logo, and key product information. Ensured that the labels were easy to read and highlighted the health benefits and usage instructions of the products.
  • Packaging Design: Designed sturdy and visually appealing packaging that protects the products while enhancing their shelf presence. The packaging design emphasized the natural and premium quality of the products.
  • Compliance and Regulations: Ensured all labels and packaging met industry standards and regulatory requirements, including necessary disclaimers and nutritional information.
  • Printing: Used high-quality printing techniques to produce durable and vibrant labels and packaging that maintain their appearance over time.

The Results

• Metrics and KPIs:
  • Increased product sales by 30% within the first quarter of launching the new labels and packaging.
  • Improved customer satisfaction and trust, as reflected in positive feedback and reviews focused on the enhanced packaging design.
  • Enhanced brand recognition and market presence, leading to expanded retail partnerships and distribution channels.

Key Takeaways

• Lessons Learned: High-quality, cohesive labels and packaging are essential for standing out in the competitive health and wellness market. Clear, attractive designs can significantly influence customer trust and purchasing decisions.
• Impact on Brand: The successful redesign and production of HeyerPower Wellness’ labels and packaging have strengthened their brand identity and market position, contributing to increased sales and customer loyalty.