The Challenge

• Background: HeyerPower Wellness is a brand founded by Gary Heyer, dedicated to promoting health and wellness through a variety of products, many of which contain CBD. The brand is inspired by Gary’s personal journey of overcoming cancer with a healthy lifestyle that included CBD.
• Problem Statement: HeyerPower Wellness needed a comprehensive suite of marketing materials to enhance their brand presence at events, on social media, and in everyday business interactions. Their existing materials were not sufficiently capturing the brand’s quality or effectively engaging their target audience.

The Solution

• Strategy: We aimed to create a range of marketing materials that would strengthen HeyerPower Wellness’s brand image, improve customer engagement, and effectively promote their products. This included designing an event tent, trifolds, car decals, Instagram posts, and a product guide booklet.
• Execution:
  • Event Tent: Designed a branded event tent to create a professional and inviting presence at trade shows and outdoor events. The tent featured the HeyerPower Wellness logo, brand colors, and key messaging.
  • Trifolds: Developed informative and visually appealing trifolds that highlight the brand’s story, product benefits, and usage instructions. The trifolds were designed for distribution at events and in-store displays.
  • Car Decals: Created eye-catching car decals to promote the brand on the go. The decals were designed to be easily recognizable and to effectively spread brand awareness.
  • Instagram Posts: Designed a series of engaging Instagram posts that include product highlights, customer testimonials, and educational content about the benefits of CBD. The posts were crafted to boost social media engagement and drive traffic to the brand’s website.
  • Product Guide Booklet: Developed a comprehensive product guide booklet that provides detailed information about each product, including ingredients, benefits, and usage tips. The booklet was designed to be a valuable resource for both customers and retail partners.

The Results

• Metrics and KPIs:
  • Increased brand visibility and engagement at events, with a noticeable rise in booth traffic and customer interactions.
  • Positive feedback from customers and retail partners on the quality and usefulness of the marketing materials.
  • Enhanced social media presence, resulting in a 40% increase in followers and interactions on Instagram.
  • Improved customer understanding and appreciation of products, as reflected in positive reviews and increased sales.

Key Takeaways

• Lessons Learned: High-quality, cohesive marketing materials are essential for creating a strong brand presence and engaging customers across various platforms. Professional and visually appealing designs can significantly enhance brand recognition and customer trust.
• Impact on Brand: The successful creation and deployment of HeyerPower Wellness’s marketing materials have strengthened their market presence, increased customer engagement, and contributed to higher sales and brand loyalty.