The Challenge

• Background: Iration is a reggae/pop band from Santa Barbara, California, known for their vibrant music and energetic performances. Marys Jane Beauty partnered with Iration to create a line of hemp-infused wellness products. The products include California Dream (Hemp Infused Lavender Bath Bomb), Daytrippin (Hemp Infused Chapstick), and Remedy (Hemp Infused Lotion).
• Problem Statement: The collaboration required visually appealing and cohesive labels and packaging that would reflect both the band’s vibrant image and the high-quality, natural ingredients of the products. Additionally, the design had to match the branding and artwork of Iration’s latest album, “Daytrippin.”

The Solution

• Strategy: Our goal was to create labels and packaging that embody the spirit of Iration, align with the “Daytrippin” album artwork, and highlight the premium quality of Marys Jane Beauty’s products. The designs needed to be eye-catching, vibrant, and reflective of the band’s reggae/pop identity.
• Execution:
  • Label Design for Hemp Infused Lotion and Chapstick: Developed colorful and engaging labels that incorporate Iration’s logo, brand colors, and thematic elements from the “Daytrippin” album artwork. The labels were designed to highlight the product benefits and ingredients, ensuring clarity and readability.
  • Packaging Design for Hemp Infused Lavender Bath Bomb: Created sturdy and attractive boxes that protect the bath bombs while enhancing their shelf presence. The design included vibrant colors and graphics that align with Iration’s energetic image and the “Daytrippin” album theme.
  • Compliance and Regulations: Ensured all labels and packaging met industry standards and regulatory requirements, including necessary disclaimers and ingredient information.
  • Printing: Utilized high-quality printing techniques to ensure the durability and visual appeal of the labels and boxes.

The Results

• Metrics and KPIs:
  • Increased product sales by 35% within the first quarter of launching the new labels and packaging.
  • Enhanced brand recognition and customer engagement, particularly among Iration’s fan base, leading to increased social media interactions and positive feedback.
  • Improved retail presence and interest, resulting in expanded distribution opportunities.

Key Takeaways

• Lessons Learned: Collaborating with a well-known band requires designs that resonate with their identity and current branding while maintaining product integrity. Eye-catching, vibrant designs that match album artwork can significantly boost product appeal and customer engagement.
• Impact on Brand: The successful creation of Iration’s labels and packaging has strengthened their product line’s market presence, increased sales, and deepened customer loyalty.