The Challenge

• Background: Marys Jane Beauty is a brand dedicated to promoting beauty and wellness through a range of CBD-infused products. The brand focuses on combining the benefits of CBD with high-quality beauty products.
• Problem Statement: Marys Jane Beauty needed labels and packaging that would reflect the luxurious and high-quality nature of their products. The design needed to emphasize a beauty-first approach while incorporating the wellness benefits of CBD.

The Solution

• Strategy: Our goal was to create labels and packaging that exude elegance and sophistication, aligning with Marys Jane Beauty’s brand values. The designs needed to be visually appealing and communicate the beauty and wellness benefits of the products.
• Execution:
  • Label Design: Developed elegant and modern labels that incorporate Marys Jane Beauty’s brand colors, logo, and key product information. The labels were designed to have a luxurious feel, using high-quality finishes and detailing.
  • Packaging Design: Designed beautiful and functional packaging that enhances the product’s shelf presence. The packaging included elements that reflect the premium nature of the products, such as foil stamping and high-quality materials.
  • Compliance and Regulations: Ensured all labels and packaging met industry standards and regulatory requirements, including necessary disclaimers and ingredient information.
  • Printing: Used high-quality printing techniques to produce durable and vibrant labels and packaging that maintain their appearance over time.

The Results

• Metrics and KPIs:
  • Increased product sales by 25% within the first quarter of launching the new labels and packaging.
  • Enhanced customer satisfaction and brand perception, as reflected in positive feedback and reviews focused on the beautiful packaging design.
  • Improved brand recognition and market presence, leading to expanded retail partnerships and distribution channels.

Key Takeaways

• Lessons Learned: High-quality, visually appealing labels and packaging are essential for beauty and wellness brands. Designs that emphasize elegance and sophistication can significantly enhance customer trust and purchasing decisions.
• Impact on Brand: The successful redesign and production of Marys Jane Beauty’s labels and packaging have strengthened their brand identity and market position, contributing to increased sales and customer loyalty.