The Challenge

• Background: Puffs Solventless is a cannabis brand dedicated to producing high-quality, solventless products. They frequently participate in trade shows and events where effective marketing materials are crucial for brand visibility.
• Problem Statement: Puffs Solventless needed a range of cohesive and eye-catching marketing materials to effectively promote their brand at events and trade shows. The materials needed to reflect the premium nature of their products and attract potential customers and partners.

The Solution

• Strategy: We developed a suite of marketing materials designed to create a strong visual impact and convey the brand’s commitment to quality and purity. This included custom table covers, tabletop banners, retractable banners, and branded t-shirts.
• Execution:
  • Custom Table Cover: Designed a visually appealing table cover featuring the Puffs Solventless logo and brand colors to create a professional and inviting display.
  • Custom Tabletop Banner: Created a compact and impactful tabletop banner that highlights key product features and brand messaging, perfect for small spaces and close interactions.
  • Retractable Banner: Developed a large retractable banner for high visibility, showcasing the brand’s unique selling points and beautiful product imagery.
  • Custom T-Shirts: Designed and produced custom t-shirts that match the brand’s aesthetic, providing a cohesive look for team members at events and enhancing brand presence.
  • Additional Marketing Pieces: Developed various other promotional items, such as flyers and brochures, to support the overall marketing strategy and provide detailed product information to potential customers.

The Results

• Metrics and KPIs:
  • Enhanced brand visibility at trade shows and events, with a noticeable increase in booth traffic and engagement.
  • Positive feedback from event attendees and increased interest from potential retail partners.
  • Increased brand recognition, as evidenced by a 30% rise in social media followers and event-related mentions.

Key Takeaways

• Lessons Learned: High-quality, cohesive marketing materials are essential for maximizing brand impact and engagement at events and trade shows.
• Impact on Brand: The successful creation and deployment of marketing materials for Puffs Solventless have significantly boosted their event presence, leading to increased brand awareness, customer engagement, and business opportunities.