The Challenge

• Background: Savage is a premium cannabis brand offering high-quality cannabis flower, pre-rolls, and concentrates. They sought to enhance their brand presence through custom apparel that would appeal to both their team and loyal customers.
• Problem Statement: Savage needed stylish and comfortable custom apparel that would reflect their bold brand identity and attract their target audience. The designs had to be modern and versatile, suitable for both promotional events and everyday wear.

The Solution

• Strategy: We set out to design custom apparel that not only looked great but also conveyed Savage’s brand values. The apparel needed to be both trendy and functional, ensuring wearability while serving as a mobile branding tool.
• Execution:
  • T-Shirt Design: Created a series of t-shirts featuring the Savage logo and brand colors. The designs incorporated bold graphics and slogans that resonate with the brand’s edgy and premium image.
  • Hat Design: Designed stylish hats that prominently display the Savage logo. The hats were crafted for both comfort and durability, suitable for various occasions.
  • Additional Apparel: Developed other apparel items such as hoodies and jackets, ensuring a cohesive look across all pieces. Each item was designed with both aesthetics and comfort in mind.
  • Printing: Used high-quality printing techniques to ensure the durability of the designs and the longevity of the apparel.

The Results

• Metrics and KPIs:
  • Increased brand visibility as employees and customers wore the apparel, leading to more brand recognition in public spaces.
  • Positive feedback from both the Savage team and customers about the comfort and design of the apparel.
  • Boost in customer loyalty, as evidenced by repeat purchases of apparel and increased engagement on social media showcasing the custom pieces.

Key Takeaways

• Lessons Learned: Custom apparel is a powerful tool for enhancing brand visibility and fostering customer loyalty. High-quality, stylish designs encourage customers and employees to proudly wear and promote the brand.
• Impact on Brand: The successful design and production of Savage’s custom apparel have significantly boosted their brand presence, increased customer engagement, and strengthened the sense of community around the brand.