The Challenge

• Background: Savage is a cannabis brand known for its high-quality cannabis flower, pre-rolls, and concentrates. They sought to enhance their market presence with standout labels and packaging that would reflect their brand’s bold and premium image.
• Problem Statement: Savage needed visually striking and informative labels to differentiate their products in a competitive market.

The Solution

• Strategy: Our goal was to create labels and packaging that would capture the essence of Savage’s brand and appeal to their target audience. The design needed to be bold, eye-catching, and clearly convey the quality and unique attributes of their products.
• Execution:
  • Label Design: Developed a series of striking label designs that incorporate Savage’s brand colors, logo, and distinctive graphics. The labels were designed to be easily recognizable and convey key product information clearly and effectively.
  • Packaging Design: Designed packaging solutions that complement the labels, including boxes and pouches that are both visually appealing and functional. The packaging materials were chosen to protect the products while enhancing their shelf presence.
  • Compliance and Regulations: Ensured all labels and packaging met industry standards and regulatory requirements, including necessary disclaimers and product information.
  • Printing: Utilized high-quality printing techniques to ensure the durability and vibrant appearance of the labels and packaging.

The Results

• Metrics and KPIs:
  • Increased product sales by 30% within the first quarter of launching the new labels and packaging.
  • Enhanced brand recognition and customer engagement, as evidenced by a significant increase in social media interactions and positive customer feedback.
  • Improved shelf presence and retail interest, leading to expanded distribution partnerships.

Key Takeaways

• Lessons Learned: Bold and cohesive label design is essential for standing out in the competitive cannabis market. Effective labels not only attract customers but also build brand recognition and trust.
• Impact on Brand: The successful redesign and production of Savage’s labels and packaging have significantly strengthened their brand identity, increased market presence, and contributed to higher sales and customer loyalty.