The Challenge

• Background: Savage is a cannabis brand known for its high-quality cannabis flower, pre-rolls, and concentrates. They needed compelling marketing materials to enhance their digital presence and effectively promote their products.
• Problem Statement: Savage required visually appealing and engaging marketing materials to drive traffic and conversions. Their existing digital marketing assets lacked the impact needed to attract and retain customers in a highly competitive market.

The Solution

• Strategy: We aimed to create a suite of digital marketing materials that would capture Savage’s bold brand identity and effectively communicate their product offerings. This included designing email banners and Weedmaps advertisements.
• Execution:
  • Email Banners: Designed a series of dynamic email banners that incorporate Savage’s brand colors, logo, and product imagery. The banners were created to enhance email marketing campaigns, driving engagement and click-through rates.
  • Weedmaps Advertisements: Developed eye-catching advertisements for Weedmaps, focusing on clear messaging and strong visuals to attract potential customers. The ads were tailored to highlight key product features and promotions, encouraging users to explore Savage’s offerings.
  • Consistency and Branding: Ensured all marketing materials were cohesive and aligned with Savage’s bold and premium brand image. The designs were optimized for various digital platforms to maximize reach and effectiveness.

The Results

• Metrics and KPIs:
  • Increased email open rates by 25% and click-through rates by 35% following the implementation of the new email banners.
  • Boosted engagement and traffic from Weedmaps advertisements, resulting in a 40% increase in inquiries and conversions.
  • Positive feedback from both customers and industry partners, highlighting the professionalism and appeal of the new marketing materials.

Key Takeaways

• Lessons Learned: High-quality digital marketing materials are crucial for enhancing brand visibility and driving customer engagement in the cannabis market. Consistent and visually appealing designs can significantly improve the effectiveness of marketing campaigns.
• Impact on Brand: The successful creation and deployment of Savage’s marketing materials have strengthened their digital presence, increased customer engagement, and contributed to higher conversion rates and sales.