The Challenge

• Background: Savage is a cannabis brand recognized for its high-quality cannabis flower, pre-rolls, and concentrates. They required professional photography to visually capture the essence and quality of their products for marketing purposes.
• Problem Statement: Savage needed high-quality photographs that accurately represent their products and brand image. They wanted a mix of product shots, detailed macro shots, and lifestyle images to use across various marketing channels.

The Solution

• Strategy: We aimed to deliver a comprehensive photography package that includes product shots, macro photography, and lifestyle images. This combination would provide Savage with a versatile portfolio to use in advertising, social media, and other marketing efforts.
• Execution:
  • Product Photography: Conducted a series of product shoots to capture the full range of Savage’s offerings. The focus was on highlighting the quality and distinctiveness of each product.
  • Macro Photography: Took detailed macro shots to showcase the intricate details and craftsmanship of Savage’s products, emphasizing texture and quality.
  • Lifestyle Photography: Organized a lifestyle photoshoot at the beach to capture the products in a natural, appealing setting. The images featured models using the products, creating a relatable and aspirational brand narrative.

The Results

• Metrics and KPIs:
  • Enhanced visual content across Savage’s website and social media platforms, resulting in a 30% increase in user engagement.
  • Positive feedback from customers and industry peers on the high-quality and appealing photography.
  • Increased conversion rates attributed to the professional and attractive presentation of products.

Key Takeaways

• Lessons Learned: High-quality photography is essential for effectively showcasing products and enhancing brand image. Combining product, macro, and lifestyle photography can provide a comprehensive visual representation that appeals to a broad audience.
• Impact on Brand: The successful photography project for Savage has significantly enhanced their visual content, leading to increased brand engagement, higher conversion rates, and a stronger market presence.