The Challenge

• Background: Savage is a cannabis brand known for its premium cannabis flower, pre-rolls, and concentrates. They required a modern and functional website to establish a strong online presence and effectively market their products.
• Problem Statement: Savage needed a user-friendly, visually appealing website that could handle their e-commerce needs while reflecting their brand’s bold and premium image. Their existing online presence was outdated and did not provide an optimal user experience or effective product showcase.

The Solution

• Strategy: Our goal was to create a WordPress website that combined e-commerce functionality with a sleek, modern design. The site needed to be easy to navigate, optimized for search engines, and capable of showcasing Savage’s products in the best possible light.
• Execution:
  • Website Design: Developed a clean, modern design that aligns with Savage’s bold brand identity. The design included intuitive navigation, high-quality images, and a layout optimized for user experience.
  • Customization: Implemented custom features such as product filters, customer reviews, and a blog section to provide valuable content and enhance user engagement.
  • SEO Optimization: Conducted comprehensive keyword research and integrated on-page SEO techniques to improve search engine rankings. This included optimizing meta tags, alt texts, and URLs.
  • Responsive Design: Ensured the website is fully responsive, providing an optimal experience across all devices, from desktops to mobile phones.

The Results

• Metrics and KPIs:
  • Increased website traffic by 60% within the first three months post-launch.
  • Improved search engine rankings, with the website appearing on the first page of Google search results for key cannabis-related terms.
  • Enhanced user experience, leading to a 40% increase in average session duration and a 25% reduction in bounce rate.
  • Boosted online sales by 35% due to improved site navigation, product visibility, and checkout process.

Key Takeaways

• Lessons Learned: A well-designed, user-friendly website with strong SEO foundations is crucial for driving traffic and sales in the competitive cannabis market. Custom features and responsive design significantly enhance user experience and engagement.
• Impact on Brand: The successful design and development of Savage’s WordPress website have significantly boosted their online presence, increased customer engagement, and contributed to higher sales and customer satisfaction.