The Challenge

• Background: Scorpion CBD was founded by one of the top minds in the cannabis industry and is dedicated to providing real, high-quality CBD products made with premium ingredients. The brand needed labels and packaging that would reflect their commitment to quality and stand out in a competitive market.
• Problem Statement: corpion CBD required visually appealing and informative labels and packaging that conveyed the premium quality of their products and the expertise behind the brand. Their previous packaging did not effectively communicate these values.

The Solution

• Strategy: Our goal was to create labels and packaging that align with Scorpion CBD’s brand values of quality and authenticity. The designs needed to be visually striking, informative, and reflective of the brand’s commitment to excellence.
• Execution:
  • Label Design: Developed clean, modern labels incorporating Scorpion CBD’s brand colors, logo, and key product information. The labels were designed to highlight the quality ingredients and benefits of the products, ensuring clarity and readability.
  • Packaging Design: Designed sturdy and attractive packaging that protects the products while enhancing their shelf presence. The packaging design emphasized the brand’s commitment to quality and featured high-end finishes to reflect the premium nature of the products.
  • Compliance and Regulations: Ensured all labels and packaging met industry standards and regulatory requirements, including necessary disclaimers and ingredient information.
  • Printing: Used high-quality printing techniques to produce durable and vibrant labels and packaging that maintain their appearance over time.

The Results

• Metrics and KPIs:
  • Increased product sales by 30% within the first quarter of launching the new labels and packaging.
  • Improved customer satisfaction and trust, as reflected in positive feedback and reviews focused on the enhanced packaging design.
  • Enhanced brand recognition and market presence, leading to expanded retail partnerships and distribution channels.

Key Takeaways

• Lessons Learned: High-quality, cohesive labels and packaging are essential for standing out in the competitive CBD market. Clear, attractive designs that emphasize quality ingredients can significantly influence customer trust and purchasing decisions.
• Impact on Brand: The successful redesign and production of Scorpion CBD’s labels and packaging have strengthened their brand identity and market position, contributing to increased sales and customer loyalty.