The Challenge

• Background: Scorpion CBD, founded by one of the top minds in the cannabis industry, is dedicated to providing real, high-quality CBD products with premium ingredients. They needed a cohesive suite of marketing materials to enhance their brand presence at events, in retail settings, and on social media.
• Problem Statement: Scorpion CBD required visually appealing and cohesive marketing materials that would effectively communicate their brand values of quality and authenticity. The materials needed to attract and engage their target audience across various platforms.

The Solution

• Strategy: Our goal was to create a range of marketing materials that would reinforce Scorpion CBD’s brand identity and attract their target audience. This included designing clothing, a banner stand, postcards, stickers, an event tent, and Instagram posts.
• Execution:
  • Clothing: Designed stylish and comfortable clothing, including t-shirts and hoodies, featuring the Scorpion CBD logo and brand colors. The clothing was created to promote the brand and foster a sense of community among customers and employees.
  • Banner Stand: Developed an eye-catching banner stand that prominently features the Scorpion CBD logo, key product images, and brand colors. The banner stand was created to attract attention at events and trade shows.
  • Postcards: Designed informative and visually appealing postcards that highlight the brand’s story, product benefits, and usage instructions. The postcards were created for distribution at events and in retail locations.
  • Stickers: Created a variety of stickers featuring the Scorpion CBD logo and key branding elements. The stickers were designed to be used as promotional items and to enhance brand visibility.
  • Event Tent: Developed a branded event tent that provides a professional and inviting space at outdoor events. The tent design included the brand logo, colors, and key messaging.
  • Instagram Posts: Designed a series of engaging Instagram posts that include product highlights, customer testimonials, and educational content about the benefits of CBD. The posts were crafted to boost social media engagement and drive traffic to the brand’s website.

The Results

• Metrics and KPIs:
  • Increased brand visibility and engagement at events, with a noticeable rise in booth traffic and customer interactions.
  • Positive feedback from customers and retail partners on the quality and attractiveness of the marketing materials.
  • Enhanced social media presence, resulting in a 40% increase in followers and interactions on Instagram.
  • Improved brand recognition and professional image, as evidenced by increased business card exchanges and follow-up inquiries.

Key Takeaways

• Lessons Learned: High-quality, cohesive marketing materials are essential for creating a strong brand presence and engaging customers across various platforms. Professional and visually appealing designs can significantly enhance brand recognition and customer trust.
• Impact on Brand: The successful creation and deployment of Scorpion CBD’s marketing materials have strengthened their market presence, increased customer engagement, and contributed to higher sales and brand loyalty.