The Challenge

• Background: Terp Nutrition is a wellness brand that produces high-quality CBD products aimed at enhancing overall health and well-being.
• Problem Statement: Terp Nutrition wanted to expand their brand presence through custom apparel that their team and loyal customers could wear. They needed designs that would reflect their brand identity and appeal to their target audience.

The Solution

• Strategy: We set out to design custom apparel that would not only be stylish and comfortable but also serve as a mobile branding tool for Terp Nutrition.
• Execution:
  • T-Shirt Design: Created a range of t-shirts featuring Terp Nutrition’s logo and brand colors. The designs were modern and appealing, incorporating slogans and graphics that align with the brand’s wellness focus.
  • Printing: Used high-quality printing techniques to ensure the durability of the designs and the longevity of the apparel.

The Results

• Metrics and KPIs:
  • Increased brand visibility as employees and customers wore the apparel, leading to more brand recognition in public spaces.
  • Positive feedback from both the Terp Nutrition team and customers about the quality and design of the apparel.
  • Boost in customer loyalty, as evidenced by repeat purchases of apparel and a 15% increased engagement on social media showcasing the custom pieces.

Key Takeaways

• Lessons Learned: Custom apparel is a powerful tool for enhancing brand visibility and fostering customer loyalty. Stylish and comfortable designs can effectively promote a brand and create a sense of community.
• Impact on Brand: The successful creation and distribution of Terp Nutrition’s custom apparel have significantly boosted their brand presence and customer engagement, contributing to a stronger brand identity and increased market reach.