The Challenge

• Background: Terp Nutrition is a brand dedicated to providing high-quality CBD products aimed at promoting overall wellness.
• Problem Statement: Terp Nutrition needed distinctive and informative labels that would not only attract customers but also clearly convey the benefits and usage of their products.

The Solution

• Strategy: Our goal was to design labels that encapsulate the essence of Terp Nutrition’s brand and communicate the quality and benefits of their products. The design needed to be visually appealing, easy to read, and aligned with the brand’s health and wellness ethos.
• Execution:
  • • Label Design: Created clean, modern, and attractive label designs that incorporate Terp Nutrition’s brand colors and logo. Focused on clarity and readability to ensure customers can easily understand the product benefits and usage instructions.
    • Information Hierarchy: Structured the label layout to highlight key information such as ingredients, dosage, and health benefits, making it easy for customers to make informed purchasing decisions.
    • Compliance and Regulations: Ensured that all labels met industry standards and regulatory requirements, including necessary disclaimers and nutritional information.
    • Printing: Used high-quality printing techniques to produce durable and vibrant labels that maintain their appearance over time.

The Results

• Metrics and KPIs:
  • Increased product sales by 20% within the first quarter of launching the new labels.
  • Enhanced customer satisfaction and trust, reflected in positive feedback and reviews focusing on the improved label design.
  • Boosted brand recognition and market presence, leading to expanded retail partnerships.

Key Takeaways

• Lessons Learned: Effective label design is crucial for product differentiation and customer trust in the CBD market. Clear and attractive labels can significantly influence purchasing decisions.
• Impact on Brand: The successful redesign and production of Terp Nutrition’s labels have strengthened their brand identity and market position, contributing to increased sales and customer loyalty.