The Challenge

• Background: Terp Nutrition is a wellness brand that focuses on producing high-quality CBD products aimed at improving overall health and wellness.
• Problem Statement: Terp Nutrition needed a range of cohesive and professional marketing materials to enhance their brand presence at events, trade shows, and in everyday business interactions. Their existing materials were not adequately representing the premium quality of their products.

The Solution

• Strategy: We developed a suite of marketing materials that would create a strong and professional brand image for Terp Nutrition. This included designing business cards, a custom table cover, and a retractable banner stand.
• Execution:
  • Business Cards: Designed sleek and professional business cards that incorporate Terp Nutrition’s brand colors and logo. The cards feature a clean layout with essential contact information and a brief tagline that encapsulates the brand’s mission.
  • Custom Table Cover: Created a visually appealing table cover for use at trade shows and events. The design prominently displays the Terp Nutrition logo and brand colors, ensuring a cohesive and professional appearance.
  • Retractable Banner Stand: Developed an eye-catching retractable banner stand that highlights key product features and benefits. The design includes high-quality images and clear, concise messaging to attract and inform potential customers.

The Results

• Metrics and KPIs:
  • Increased brand visibility and engagement at trade shows and events, with a noticeable 25% increase in booth traffic.
  • Positive feedback from event attendees and potential retail partners, enhancing Terp Nutrition’s professional image.
  • Improved brand recognition, evidenced by a 35% increase in business and follow-up inquiries.

Key Takeaways

• Lessons Learned: High-quality and cohesive marketing materials are essential for creating a professional brand image and attracting potential customers and partners at events.
• Impact on Brand: The successful creation and deployment of Terp Nutrition’s marketing materials have significantly enhanced their event presence, leading to increased brand recognition and business opportunities.